emmi
emmi is a Japanese womenswear brand launched by MASH Sports Lab for the Spring/Summer 2015 season. Its brand concept is “Clear Mode,” and its collections center on basic, refined daily wear and wellness, training, and yoga wear incorporatin...
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emmi vs Open YY: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: emmi
Swap brands
Sporty & sportswear · Minimal & basics · Polished & dressy
Trends & youth culture · Avant-garde & designer · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
emmi shows a stronger emphasis
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Polished & dressy
emmi shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- emmi (solid line, circles)
- Open YY (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | South Korea |
| Founded | 2015 | 2020 |
| Category | Clothing | Clothing |
| Other categories | Footwear Lifestyle products | Bags Accessories Footwear |
— indicates information that is not available.
Brand profiles
Open YY
OPEN YY is a Korean fashion brand based in Seoul. It was founded in 2020 by the Kim sisters, Ji-Young and Bo-Young. Centered on YY, which comes from the two sisters’ names, the brand name reflects the idea that they share similarities while...
Brand lines
Collaborations
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