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emmi vs POTR: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: emmi Swap brands

emmi

Japan Founded 2015

Sporty & sportswear · Minimal & basics · Polished & dressy

POTR

Japan Founded 2021

Minimal & basics · Polished & dressy · Outdoor & functional

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.
  • Both brands show traits of Minimal & basics.

Different traits

  • Sporty & sportswear

    emmi shows a stronger emphasis

  • Trends & youth culture

    emmi shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • emmi (solid line, circles)
  • POTR (dashed line, squares)
Traits of emmi and POTR, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • emmi
  • POTR
Minimal & basics
emmi：Relative prominence within the brand
POTR：Relative prominence within the brand
Polished & dressy
emmi：Relative prominence within the brand
POTR：Relative prominence within the brand
Luxury & heritage
emmi：Relative prominence within the brand
POTR：Relative prominence within the brand
Avant-garde & designer
emmi：Relative prominence within the brand
POTR：Relative prominence within the brand
Decoration & playfulness
emmi：Relative prominence within the brand
POTR：Relative prominence within the brand
Streetwear
emmi：Relative prominence within the brand
POTR：Relative prominence within the brand
Trends & youth culture
emmi：Relative prominence within the brand
POTR：Relative prominence within the brand
Sporty & sportswear
emmi：Relative prominence within the brand
POTR：Relative prominence within the brand
Outdoor & functional
emmi：Relative prominence within the brand
POTR：Relative prominence within the brand

Basic information

Field
emmi
POTR
Country Japan Japan
Founded 2015 2021
Category Clothing Bags
Other categories Footwear Lifestyle products Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

emmi

  • emmi atelier

    emmi atelier is one of the original lines of emmi, developed by Mash Sports Lab, and is responsible ...

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  • emmi studio

    emmi studio was launched as emmi’s original line for studio sports, centered on functional wear suit...

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POTR

  • POTR MONOGRAM

    POTR MONOGRAM is a series announced as POTR’s first collection. Based on POTR’s original monogram pa...

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  • POTR RIDE

    POTR RIDE is a collection announced in 2023, centered on all forms of “movement.” Designed with conv...

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  • POTR SCOPE

    POTR SCOPE is a business bag series designed to meet the needs of increasingly diverse work styles, ...

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  • POTR PACKS

    POTR PACKS is a series developed with the aim of making travel preparation simpler. It comprises a t...

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  • POTR GLOSS

    POTR GLOSS is a new series released on October 31, 2025, distinguished by its appearance combining j...

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Collaborations

emmi

  • 2026-01-01

    Onitsuka Tiger

    The emmi-exclusive MEXICO 66 CHUNK will be available for a limited time starting New Year's Day 2026. A platform-soled model in ivory with gold stripes.

emmi collaborations

POTR

  • 2025-01-11

    #FR2

    In January 2025, POTR and #FR2 collaborated to release three styles: a daypack, shoulder bag, and wallet. Special designs were incorporated into the lining and other details.

POTR collaborations

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