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ERL vs Awake NY: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: ERL Swap brands

ERL

United States Founded 2018

Streetwear · Decoration & playfulness · Trends & youth culture

Awake NY

United States Founded 2012

Streetwear · Trends & youth culture · Sporty & sportswear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    ERL shows a stronger emphasis

  • Streetwear

    Awake NY shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • ERL (solid line, circles)
  • Awake NY (dashed line, squares)
Traits of ERL and Awake NY, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • ERL
  • Awake NY
Minimal & basics
ERL：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Polished & dressy
ERL：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Luxury & heritage
ERL：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Avant-garde & designer
ERL：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Decoration & playfulness
ERL：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Streetwear
ERL：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Trends & youth culture
ERL：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Sporty & sportswear
ERL：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Outdoor & functional
ERL：Relative prominence within the brand
Awake NY：Relative prominence within the brand

Basic information

Field
ERL
Awake NY
Country United States United States
Founded 2018 2012
Category Clothing Clothing
Other categories Accessories Accessories Footwear Art projects

— indicates information that is not available.

Brand profiles

Brand lines

ERL

  • ERL Kids

    ERL Kids is a kidswear line developed by ERL under the name “ERL Kids.” Like the adult line ERL, it ...

    View more

Awake NY

No information is available.

Collaborations

ERL

  • 2023-09-06

    Levi's

    Levi’s x ERL. A 10-piece collection created with Venice-based ERL, centered on light-wash distressed denim. The theme is California individualism.

  • 2023-01-06

    Dior

    At Dior Men Spring 2023, “California Couture,” guest-designed by ERL, was presented. The capsule featured LA-inspired elements such as pastels, wave patterns, and quilting.

ERL collaborations

Awake NY

  • 2023

    ASICS

    GEL-NYC was reported as Awake NY’s final ASICS collaboration in late 2022 to early 2023, a sneaker release marking the close of an ongoing collaboration.

  • 2019-02-27

    Moncler

    Released on February 27, 2019, the capsule by Awake NY and Moncler features designs combining their logos on items such as vests, hoodies, and T-shirts.

  • Alpha Industries

    The collaboration with AWAKE NY is listed in Alpha Industries’ official European menu. The project combines New York streetwear with Alpha outerwear, but no specific product names or release dates can be confirmed in the RAW data.

Awake NY collaborations

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