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ERL vs tokidoki: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: ERL Swap brands

ERL

United States Founded 2018

Streetwear · Decoration & playfulness · Trends & youth culture

tokidoki

United States Founded 2005

Decoration & playfulness · Streetwear · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Minimal & basics

    ERL shows a stronger emphasis

  • Decoration & playfulness

    tokidoki shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • ERL (solid line, circles)
  • tokidoki (dashed line, squares)
Traits of ERL and tokidoki, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • ERL
  • tokidoki
Minimal & basics
ERL：Relative prominence within the brand
tokidoki：Relative prominence within the brand
Polished & dressy
ERL：Relative prominence within the brand
tokidoki：Relative prominence within the brand
Luxury & heritage
ERL：Relative prominence within the brand
tokidoki：Relative prominence within the brand
Avant-garde & designer
ERL：Relative prominence within the brand
tokidoki：Relative prominence within the brand
Decoration & playfulness
ERL：Relative prominence within the brand
tokidoki：Relative prominence within the brand
Streetwear
ERL：Relative prominence within the brand
tokidoki：Relative prominence within the brand
Trends & youth culture
ERL：Relative prominence within the brand
tokidoki：Relative prominence within the brand
Sporty & sportswear
ERL：Relative prominence within the brand
tokidoki：Relative prominence within the brand
Outdoor & functional
ERL：Relative prominence within the brand
tokidoki：Relative prominence within the brand

Basic information

Field
ERL
tokidoki
Country United States United States
Founded 2018 2005
Category Clothing Clothing
Other categories Accessories Bags Accessories Footwear Beauty and cosmetics Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Brand lines

ERL

  • ERL Kids

    ERL Kids is a kidswear line developed by ERL under the name “ERL Kids.” Like the adult line ERL, it ...

    View more

tokidoki

  • tokidoki beauty

    tokidoki beauty is an official derivative designation used by tokidoki in the cosmetics and fragranc...

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Collaborations

ERL

  • 2023-09-06

    Levi's

    Levi’s x ERL. A 10-piece collection created with Venice-based ERL, centered on light-wash distressed denim. The theme is California individualism.

  • 2023-01-06

    Dior

    At Dior Men Spring 2023, “California Couture,” guest-designed by ERL, was presented. The capsule featured LA-inspired elements such as pastels, wave patterns, and quilting.

ERL collaborations

tokidoki

  • 2008-06-01

    Onitsuka Tiger

    A 2008 capsule collection by tokidoki and Onitsuka Tiger. Eight limited-edition footwear styles (including Mex-Lo/Mex-MT, etc.) were released worldwide.

tokidoki collaborations

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