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PHI vs fragment design: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: PHI Swap brands

PHI

Sweden Founded 2018

Polished & dressy · Minimal & basics

fragment design

Japan Founded 2003

Streetwear · Minimal & basics · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Streetwear

    fragment design shows a stronger emphasis

  • Trends & youth culture

    fragment design shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • PHI (solid line, circles)
  • fragment design (dashed line, squares)
Traits of PHI and fragment design, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • PHI
  • fragment design
Minimal & basics
PHI：Relative prominence within the brand
fragment design：Relative prominence within the brand
Polished & dressy
PHI：Relative prominence within the brand
fragment design：Relative prominence within the brand
Luxury & heritage
PHI：Relative prominence within the brand
fragment design：Relative prominence within the brand
Avant-garde & designer
PHI：Relative prominence within the brand
fragment design：Relative prominence within the brand
Decoration & playfulness
PHI：Relative prominence within the brand
fragment design：Relative prominence within the brand
Streetwear
PHI：Relative prominence within the brand
fragment design：Relative prominence within the brand
Trends & youth culture
PHI：Relative prominence within the brand
fragment design：Relative prominence within the brand
Sporty & sportswear
PHI：Relative prominence within the brand
fragment design：Relative prominence within the brand
Outdoor & functional
PHI：Relative prominence within the brand
fragment design：Relative prominence within the brand

Basic information

Field
PHI
fragment design
Country Sweden Japan
Founded 2018 2003
Category Clothing Clothing
Other categories — Accessories Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

PHI

No information is available.

fragment design

  • FRGMTmini

    FRGMTmini is a line focused primarily on kidswear, launched as a spin-off of Hiroshi Fujiwara’s frag...

    View more

Collaborations

PHI

No information is available.

fragment design

  • 2026-02-12

    Nike

    A recent example of a collaboration between fragment design (Hiroshi Fujiwara) and Nike. A limited collaboration incorporating FRAGMENT design into Devin Booker’s “Book 2” signature shoe is scheduled to launch in February 2026.

  • 2026-02-11

    Seiko

    A collaboration with fragment design, the “Metronome Watch Fragment Edition” was announced and released on 2026/02/11 as a special model with a metronome function.

  • 2025-11-08

    UNDERCOVER

    In November 2025, released a capsule collection with fragment design.

  • 2021-08-24

    sacai

    In 2021, LDWaffle sneakers were released in a three-way collaboration with Nike. They feature a double tongue and double Swoosh.

  • 2020-02

    Converse

    A triple collaboration launched alongside Moncler (around February 2020). The Chuck Taylor Low, fragment design’s first public release, featured hand-stitched-style panels and triple branding on the heel.

  • 2018-12-22

    #FR2

    To commemorate the opening of the #FR2 Okinawa store in December 2018, T-shirts and hoodies featuring logos and lightning motifs were released in collaboration with fragment design.

fragment design collaborations

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