FRAME
FRAME is an American fashion brand founded in Los Angeles in 2012 by Jens Grede and Erik Torstensson. Starting with denim, it offers women’s and men’s ready-to-wear made from cotton, leather, and cashmere, and advocates sustainable and fair...
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FRAME vs MCM: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: FRAME
Swap brands
Minimal & basics · Polished & dressy · Trends & youth culture
Streetwear · Luxury & heritage · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Minimal & basics
FRAME shows a stronger emphasis
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Decoration & playfulness
MCM shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- FRAME (solid line, circles)
- MCM (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | United States | Germany |
| Founded | 2012 | 1976 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear | Bags Wallets |
— indicates information that is not available.
Brand profiles
MCM
MCM (Modern Creation München) is a luxury brand founded in Munich, Germany, in 1976. Since Michael Cromer created its first travel pieces, the brand has focused on handbags, backpacks, leather accessories, and travel goods. It currently als...
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