FRGMT
FRGMT is a design label and project launched by Hiroshi Fujiwara in Tokyo in 2003. Using its lightning bolt logo as an emblem, it works primarily in fashion-related product design and creative direction, while also spanning music, art, and...
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FRGMT vs Fay: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: FRGMT
Swap brands
Streetwear · Minimal & basics · Trends & youth culture
Outdoor & functional · Luxury & heritage · Polished & dressy
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
- Both brands show traits of Minimal & basics.
Different traits
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Streetwear
FRGMT shows a stronger emphasis
-
Outdoor & functional
Fay shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- FRGMT (solid line, circles)
- Fay (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | United States |
| Founded | 2003 | — |
| Category | Clothing | Clothing |
| Other categories | Lifestyle products Art projects | Accessories |
— indicates information that is not available.
Brand profiles
Fay
Fay was born in the United States in the early 1980s and developed from outerwear fastened with four hooks, inspired by jackets worn by American firefighters. After joining Tod’s S.p.A., the brand expanded around men’s, women’s, and junior...
Brand lines
Collaborations
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