GU
GU is a casual clothing brand originating in Japan, founded in 2006 by GU Co., Ltd., which is wholly owned by Fast Retailing. It plans, manufactures, and sells clothing and accessories for women, men, and children, offering trend-driven ite...
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GU vs Ground Zero: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: GU
Swap brands
Trends & youth culture · Polished & dressy · Minimal & basics
Decoration & playfulness · Streetwear · Avant-garde & designer
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Avant-garde & designer
Ground Zero shows a stronger emphasis
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Decoration & playfulness
Ground Zero shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- GU (solid line, circles)
- Ground Zero (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Hong Kong SAR China |
| Founded | 2006 | 2008 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Lifestyle products | — |
— indicates information that is not available.
Brand profiles
Ground Zero
Ground Zero is a contemporary fashion brand launched in 2008 by Hong Kong-born brothers Eli Chu and Philip Chu. Its origins date back to T-shirt production in 2003. With graphic prints as its signature, it develops collections that reinterp...
Collaborations
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DSQUARED2
The brands share playful expression and distinctive designs.
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Iceberg
The brands share playful expression and distinctive designs.
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GCDS
The brands share playful expression and distinctive designs.
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Facetasm
The brands share playful expression and distinctive designs.
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DIESEL
The brands share playful expression and distinctive designs.
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John Richmond
The brands share distinctive designs and streetwear influences.
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KENZO
The brands share playful expression and distinctive designs.
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KUSIKOHC
The brands share streetwear influences and designer-led expression.
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KAPITAL
The brands share playful expression and designer-led expression.
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MAISON SPECIAL
The brands share playful expression and decorative expression.
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MSGM
The brands share playful expression and distinctive designs.
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CHITO
The brands share distinctive designs and streetwear influences.