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GU vs MACKINTOSH: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

MACKINTOSH

United Kingdom Founded 1824

Outdoor & functional · Minimal & basics · Luxury & heritage

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Trends & youth culture

    GU shows a stronger emphasis

  • Outdoor & functional

    MACKINTOSH shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • MACKINTOSH (dashed line, squares)
Traits of GU and MACKINTOSH, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • MACKINTOSH
Minimal & basics
GU：Relative prominence within the brand
MACKINTOSH：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
MACKINTOSH：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
MACKINTOSH：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
MACKINTOSH：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
MACKINTOSH：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
MACKINTOSH：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
MACKINTOSH：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
MACKINTOSH：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
MACKINTOSH：Relative prominence within the brand

Basic information

Field
GU
MACKINTOSH
Country Japan United Kingdom
Founded 2006 1824
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories Footwear Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

MACKINTOSH

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

MACKINTOSH

  • 2024-02-28

    Cecilie Bahnsen

    The fourth collaboration with Mackintosh. Outerwear reappears in FW24 “The Bite,” where it is identified as a new collaborator. It is presented in a dark, everyday-oriented outerwear context.

  • 2017-12-01

    Maison Margiela

    In December 2017, the brand released two styles of trench coat in its first collaboration with Mackintosh. The designs combined ideas from lab coats with Galliano-style décortiqué.

  • 2011-07-01

    JUNYA WATANABE MAN

    Reworks Mackintosh’s Royal Mail jacket and Workman jacket. Characterized by hooks and a checked lining.

  • 2010-09-30

    Maison Kitsuné

    The “VOYAGEUR” collection reinterpreted raincoats, beginning with FW 2010. In 2011, some models were also made available for sale online.

  • JIL SANDER

    Starting with the 2019 AW season, JIL SANDER+ collaborated with MACKINTOSH on its new line, offering outerwear and accessories made with traditional bonded and rubberized materials.

  • HYKE

    The first collaboration line with MACKINTOSH, “×HYKE,” launched for Fall/Winter 2014. Centered on four minimalist coat styles, it continued for five seasons through FW2016, with menswear added in the later seasons.

MACKINTOSH collaborations

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