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GU vs NICOPANDA: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

NICOPANDA

United States Founded 2015

Streetwear · Decoration & playfulness · Avant-garde & designer

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    NICOPANDA shows a stronger emphasis

  • Streetwear

    NICOPANDA shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • NICOPANDA (dashed line, squares)
Traits of GU and NICOPANDA, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • NICOPANDA
Minimal & basics
GU：Relative prominence within the brand
NICOPANDA：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
NICOPANDA：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
NICOPANDA：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
NICOPANDA：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
NICOPANDA：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
NICOPANDA：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
NICOPANDA：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
NICOPANDA：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
NICOPANDA：Relative prominence within the brand

Basic information

Field
GU
NICOPANDA
Country Japan United States
Founded 2006 2015
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories Beauty and cosmetics Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

NICOPANDA

  • NICOPANDA WORLD

    NICOPANDA WORLD is the official secondary line launched by Nicopanda in 2016 to complement its main ...

    View more

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

NICOPANDA

  • 2017-08-18

    Hanes

    The NICOPANDA × Hanes collaboration was presented at Nordstrom's Pop-In@Nordstrom. It offered exclusive T-shirt designs, launched on August 18, and ran through September 24.

  • 2016-12-01

    EASTPAK

    A capsule project between Eastpak and Nicopanda. A classic Padded Pak’r was customized in Nicopanda’s style and presented and sold as an auction item to raise a donation for Designers Against AIDS.

  • Champion

    A capsule collection by NICOPANDA and Champion. This limited-edition line features Nicopanda graphics on classic items such as hoodies, joggers, and T-shirts.

  • Peacebird

    A capsule collection and experiential pop-up by Nicopanda and Peacebird for the Chinese market. Spatial installations and limited-edition products were presented at major shopping malls across China, including Paradise Walk.

NICOPANDA collaborations

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