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HEAD vs CRAFT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: HEAD Swap brands

HEAD

United States Founded 1950

Sporty & sportswear · Outdoor & functional · Polished & dressy

CRAFT

Sweden Founded 1977

Sporty & sportswear · Outdoor & functional · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Sporty & sportswear.

Different traits

  • Outdoor & functional

    HEAD shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • HEAD (solid line, circles)
  • CRAFT (dashed line, squares)
Traits of HEAD and CRAFT, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • HEAD
  • CRAFT
Minimal & basics
HEAD：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Polished & dressy
HEAD：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Luxury & heritage
HEAD：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Avant-garde & designer
HEAD：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Decoration & playfulness
HEAD：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Streetwear
HEAD：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Trends & youth culture
HEAD：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Sporty & sportswear
HEAD：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Outdoor & functional
HEAD：Relative prominence within the brand
CRAFT：Relative prominence within the brand

Basic information

Field
HEAD
CRAFT
Country United States Sweden
Founded 1950 1977
Category Lifestyle products Clothing
Other categories Clothing Accessories Footwear Footwear

— indicates information that is not available.

Brand profiles

Brand lines

HEAD

  • HEAD Sportswear

    HEAD Sportswear is the apparel division within HEAD Sport GmbH, responsible for planning, manufactur...

    View more

CRAFT

No information is available.

Brands similar to CRAFT

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