H&M vs United Nude: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: H&M Swap brands

H&M

Sweden Founded 1947

Trends & youth culture · Sporty & sportswear · Minimal & basics

United Nude

Netherlands Founded 2003

Avant-garde & designer · Outdoor & functional · Decoration & playfulness

Similarities and differences

Shared traits

No shared traits are available.

Different traits

Trends & youth culture
H&M shows a stronger emphasis
Avant-garde & designer
United Nude shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

H&M (solid line, circles)
United Nude (dashed line, squares)

How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

H&M
United Nude

Minimal & basics: H&M：Relative prominence within the brand

United Nude：Relative prominence within the brand
Polished & dressy: H&M：Relative prominence within the brand

United Nude：Relative prominence within the brand
Luxury & heritage: H&M：Relative prominence within the brand

United Nude：Relative prominence within the brand
Avant-garde & designer: H&M：Relative prominence within the brand

United Nude：Relative prominence within the brand
Decoration & playfulness: H&M：Relative prominence within the brand

United Nude：Relative prominence within the brand
Streetwear: H&M：Relative prominence within the brand

United Nude：Relative prominence within the brand
Trends & youth culture: H&M：Relative prominence within the brand

United Nude：Relative prominence within the brand
Sporty & sportswear: H&M：Relative prominence within the brand

United Nude：Relative prominence within the brand
Outdoor & functional: H&M：Relative prominence within the brand

United Nude：Relative prominence within the brand

Basic information

Field	H&M	United Nude
Country	Sweden	Netherlands
Founded	1947	2003
Category	Clothing	Footwear
Other categories	Bags Accessories Footwear Fragrance Beauty and cosmetics Lifestyle products	Clothing Bags Accessories Watches Beauty and cosmetics Wallets

— indicates information that is not available.

Brand profiles

H&M

Sweden Founded 1947

H&M is a fashion retail brand founded in 1947 by Erling Persson in Västerås, Sweden, as a women’s clothing store called “Hennes.” In addition to womenswear, menswear, and children’s clothing, it offers accessories and home-related products,...

Compare H&M with other brands View brand profile View similar brands

United Nude

Netherlands Founded 2003

United Nude is a footwear brand founded in Amsterdam, the Netherlands, in 2003 by architecturally trained designer Rem D. Koolhaas and seventh-generation shoemaker Galahad Clark. Focused primarily on high heels, the brand creates experiment...

Compare United Nude with other brands View brand profile View similar brands

Brand lines

H&M

H&M Studio
Launched in 2013, H&M Studio is a seasonal collection created by an in-house design team in Stockhol...

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H&M HOME
H&M HOME is H&M’s home category, launched in 2009, offering items for living spaces such as textiles...

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H&M Move
H&M Move is a dedicated activewear line launched in August 2022. Based on the concept of “movewear,”...

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H&M Beauty
H&M Beauty is H&M’s beauty division, offering makeup, skincare, fragrance, beauty tools, and more. S...

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COS
COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Colle...

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Collaborations

H&M

2025-12-02
Perfect Moment
An après-ski/winter capsule suited to “mountain-to-city” wear, featuring star patterns, ski-inspired puffers, Moon Boots, and knit sets.
2025-04-24
Magda Butrym
A womenswear and jewelry line scheduled for release in April 2025, centered on the rose motif and imbued with “Slavic romanticism.”
2024-10-10
ROTATE Birger Christensen
The second installment (2024) took the rebellious muse of the 1980s as its theme, offering partywear with pronounced shoulders and sequins (15 pieces) in 12 markets.
2024-04-18
Rokh
A womenswear, menswear, and accessories collection that proposes a work- and office-oriented wardrobe by “deconstructing/reconstructing” staples such as trench coats.
2024-02-29
HERON PRESTON
The first outcome of the circular/educational program “long-term H2 partnership.” It is also planned to expand into seasonal collections and creative advisory.
2023-11-09
Rabanne
A large capsule collection encompassing womenswear, menswear, accessories with a metallic or party-inspired feel, and home décor.

H&M collaborations

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