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On vs Hunter: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

Hunter

United Kingdom Founded 1856

Outdoor & functional · Trends & youth culture · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Minimal & basics

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • Hunter (dashed line, squares)
Traits of On and Hunter, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • Hunter
Minimal & basics
On：Relative prominence within the brand
Hunter：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
Hunter：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
Hunter：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
Hunter：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
Hunter：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
Hunter：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
Hunter：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
Hunter：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
Hunter：Relative prominence within the brand

Basic information

Field
On
Hunter
Country Switzerland United Kingdom
Founded 2010 1856
Category Footwear Footwear
Other categories Clothing Accessories Clothing Bags Accessories

— indicates information that is not available.

Brand profiles

Brand lines

On

No information is available.

Hunter

Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

Hunter

  • 2025-10-15

    Maison Kitsuné

    Their first collaboration took place in October 2025. The collection featured a wide range of items centered on Downpour Boots, including raincoats, T-shirts, tote bags, and umbrellas.

  • 2023-10-29

    KENZO

    A boot capsule with Hunter. Reconstructed from Wellington boots (long) and duck boots, it features KENZO’s Boke Flower motif and red accents, and is offered for autumn/winter.

  • 2019-09-10

    Stella McCartney

    Eco-conscious Wellington boots co-developed by Stella McCartney and Hunter Boots. Featuring a sustainable design using natural rubber and Yulex, they were launched first at Stella stores before being made available at Hunter’s directly operated stores and elsewhere around the world.

Hunter collaborations

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