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Kero vs CRAFT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Kero Swap brands

Kero

Sweden Founded 1929

Outdoor & functional · Polished & dressy · Minimal & basics

CRAFT

Sweden Founded 1977

Sporty & sportswear · Outdoor & functional · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    CRAFT shows a stronger emphasis

  • Minimal & basics

    CRAFT shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Kero (solid line, circles)
  • CRAFT (dashed line, squares)
Traits of Kero and CRAFT, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Kero
  • CRAFT
Minimal & basics
Kero：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Polished & dressy
Kero：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Luxury & heritage
Kero：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Avant-garde & designer
Kero：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Decoration & playfulness
Kero：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Streetwear
Kero：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Trends & youth culture
Kero：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Sporty & sportswear
Kero：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Outdoor & functional
Kero：Relative prominence within the brand
CRAFT：Relative prominence within the brand

Basic information

Field
Kero
CRAFT
Country Sweden Sweden
Founded 1929 1977
Category Textiles and material technology Clothing
Other categories Bags Accessories Footwear Footwear

— indicates information that is not available.

Brand profiles

Collaborations

Kero

  • 2022-10-13

    Acne Studios

    First collaboration with Swedish heritage brand Kero. Sámi-origin “beak” boots and mules were revived in an Acne context.

Kero collaborations

CRAFT

No information is available.

Brands similar to CRAFT

View all