Compare brand traits, similarities and differences.
Decoration & playfulness · Streetwear · Trends & youth culture
Polished & dressy · Minimal & basics
Lazy Oaf shows a stronger emphasis
Lazy Oaf shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
| Field | ||
|---|---|---|
| Country | United Kingdom | Sweden |
| Founded | 2001 | 2018 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Lifestyle products | — |
— indicates information that is not available.
Lazy Oaf is an independent fashion brand founded by Gemma Shiel in 2001 in a garage in North London. Starting with hand-printed T-shirts, it now offers men’s and women’s streetwear and lifestyle items from its flagship store in Soho, London...
PHI is a knitwear-focused fashion brand founded in Sweden in 2018 by Camilla Modin Djanaieff. It mainly offers sweaters and accessories made from organic and recycled wool and cashmere, and is guided by a concept of harmony based on the gol...
The brands share playful expression and streetwear influences.
The brands share streetwear influences and distinctive designs.
The brands share playful expression and streetwear influences.
The brands share playful expression and distinctive designs.
The brands share playful expression and streetwear influences.
The brands share playful expression and streetwear influences.
The brands share playful expression and streetwear influences.
The brands share playful expression and distinctive designs.
The brands share playful expression and streetwear influences.
The brands share playful expression and streetwear influences.
The brands share playful expression and distinctive designs.
The brands share playful expression and streetwear influences.
The brands share refined everyday staples and concept-driven design.
The brands share refined everyday staples and concept-driven design.
The brands share refined everyday staples and autumn and winter styles.
The brands share refined everyday staples and concept-driven design.
The brands share refined everyday staples and concept-driven design.
The brands share refined everyday staples and concept-driven design.
The brands share womenswear and perceived quality.
The brands share autumn and winter styles and womenswear.
The brands share refined everyday staples and womenswear.
The brands share refined everyday staples and concept-driven design.
The brands share refined everyday staples and concept-driven design.
The brands share refined everyday staples and autumn and winter styles.