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MSGM vs Madhappy: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: MSGM Swap brands

MSGM

Italy Founded 2009

Decoration & playfulness · Trends & youth culture · Avant-garde & designer

Madhappy

United States Founded 2017

Streetwear · Trends & youth culture · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Decoration & playfulness

    MSGM shows a stronger emphasis

  • Avant-garde & designer

    MSGM shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • MSGM (solid line, circles)
  • Madhappy (dashed line, squares)
Traits of MSGM and Madhappy, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • MSGM
  • Madhappy
Minimal & basics
MSGM：Relative prominence within the brand
Madhappy：Relative prominence within the brand
Polished & dressy
MSGM：Relative prominence within the brand
Madhappy：Relative prominence within the brand
Luxury & heritage
MSGM：Relative prominence within the brand
Madhappy：Relative prominence within the brand
Avant-garde & designer
MSGM：Relative prominence within the brand
Madhappy：Relative prominence within the brand
Decoration & playfulness
MSGM：Relative prominence within the brand
Madhappy：Relative prominence within the brand
Streetwear
MSGM：Relative prominence within the brand
Madhappy：Relative prominence within the brand
Trends & youth culture
MSGM：Relative prominence within the brand
Madhappy：Relative prominence within the brand
Sporty & sportswear
MSGM：Relative prominence within the brand
Madhappy：Relative prominence within the brand
Outdoor & functional
MSGM：Relative prominence within the brand
Madhappy：Relative prominence within the brand

Basic information

Field
MSGM
Madhappy
Country Italy United States
Founded 2009 2017
Category Clothing Clothing
Other categories Accessories Art projects

— indicates information that is not available.

Brand profiles

Brand lines

MSGM

  • MSGM Kids

    MSGM Kids is a kids’ line officially developed by MSGM, presenting collections based on the parent b...

    View more

Madhappy

Collaborations

MSGM

No information is available.

Madhappy

  • 2026-05-15

    Converse

    A collaboration with Madhappy (2026, the second collaboration). Chuck 70 Hi and Ox are offered in five colorways, featuring West Coast references, hand-finished details, and enlarged details.

  • 2025-10-10

    Marni

    Madhappy × Marni “Heart to Heart,” released on October 10, 2025. The 15-piece collection, presented in the context of World Mental Health Day, includes hoodies, fleece, T-shirts, accessories, and more.

  • 2025-04-12

    NEEDLES

    A collaborative capsule with Madhappy. Around 13 styles, including track jackets, track pants, mohair cardigans, and PAPILLON accessories, were released exclusively at NEPENTHES.

Madhappy collaborations

Brands similar to MSGM

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