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On vs Moon Boot: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

Moon Boot

Italy Founded 1969

Outdoor & functional · Decoration & playfulness · Sporty & sportswear

Similarities and differences

Shared traits

  • Both brands show traits of Outdoor & functional.

Different traits

  • Minimal & basics

    On shows a stronger emphasis

  • Sporty & sportswear

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • Moon Boot (dashed line, squares)
Traits of On and Moon Boot, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • Moon Boot
Minimal & basics
On：Relative prominence within the brand
Moon Boot：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
Moon Boot：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
Moon Boot：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
Moon Boot：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
Moon Boot：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
Moon Boot：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
Moon Boot：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
Moon Boot：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
Moon Boot：Relative prominence within the brand

Basic information

Field
On
Moon Boot
Country Switzerland Italy
Founded 2010 1969
Category Footwear Footwear
Other categories Clothing Accessories Accessories

— indicates information that is not available.

Brand profiles

Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

Moon Boot

  • 2023-01-09

    GUCCI

    Moon Boot unveiled an iconic capsule centered on winter boots at Vault Altitude.

  • 2020-11-04

    Fendi

    A footwear collaboration with Moon Boot in the context of FENDI’s FW20 ski/tech collection. It featured voluminous lace-up shoes bearing FF branding.

Moon Boot collaborations

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