BROOKS vs On: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: BROOKS Swap brands

Sporty & sportswear · Outdoor & functional · Polished & dressy

Sporty & sportswear · Outdoor & functional · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Sporty & sportswear.
  • Both brands show traits of Polished & dressy.

Different traits

  • Trends & youth culture

    On shows a stronger emphasis

  • Minimal & basics

    On shows a stronger emphasis

Trait comparison

  • BROOKS (solid line, circles)
  • On (dashed line, squares)
Traits of BROOKS and On, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • BROOKS
  • On
Minimal & basics
BROOKS:Relative prominence within the brand
On:Relative prominence within the brand
Polished & dressy
BROOKS:Relative prominence within the brand
On:Relative prominence within the brand
Luxury & heritage
BROOKS:Relative prominence within the brand
On:Relative prominence within the brand
Avant-garde & designer
BROOKS:Relative prominence within the brand
On:Relative prominence within the brand
Decoration & playfulness
BROOKS:Relative prominence within the brand
On:Relative prominence within the brand
Streetwear
BROOKS:Relative prominence within the brand
On:Relative prominence within the brand
Trends & youth culture
BROOKS:Relative prominence within the brand
On:Relative prominence within the brand
Sporty & sportswear
BROOKS:Relative prominence within the brand
On:Relative prominence within the brand
Outdoor & functional
BROOKS:Relative prominence within the brand
On:Relative prominence within the brand

Basic information

Field
On
Country United States Switzerland
Founded 1914 2010
Category Footwear Footwear
Other categories Clothing Accessories Clothing Accessories

— indicates information that is not available.

Brand profiles

Collaborations

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