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On vs KOCHÉ: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

KOCHÉ

France Founded 2015

Avant-garde & designer · Streetwear · Sporty & sportswear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Outdoor & functional

    On shows a stronger emphasis

  • Avant-garde & designer

    KOCHÉ shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • KOCHÉ (dashed line, squares)
Traits of On and KOCHÉ, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • KOCHÉ
Minimal & basics
On：Relative prominence within the brand
KOCHÉ：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
KOCHÉ：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
KOCHÉ：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
KOCHÉ：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
KOCHÉ：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
KOCHÉ：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
KOCHÉ：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
KOCHÉ：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
KOCHÉ：Relative prominence within the brand

Basic information

Field
On
KOCHÉ
Country Switzerland France
Founded 2010 2015
Category Footwear Clothing
Other categories Clothing Accessories Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

KOCHÉ

  • 2020-11-26

    Emilio Pucci

    Pucci eyewear featuring KOCHÉ (Christelle Kocher) as guest designer. First unveiled at MFW 2020, the collection was reported to include four sunglasses styles in November 2020.

  • 2019-04-26

    Converse

    One part of a reconstruction-focused collaboration among KOCHÉ, Feng Chen Wang, and Faith Connexion (April 26, 2019). Elements of sports couture were reworked through techniques such as patchwork to create apparel, footwear, and accessories.

KOCHÉ collaborations

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