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PONY vs CRAFT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: PONY Swap brands

PONY

United States Founded 1972

Sporty & sportswear · Streetwear

CRAFT

Sweden Founded 1977

Sporty & sportswear · Outdoor & functional · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Sporty & sportswear.

Different traits

  • Outdoor & functional

    CRAFT shows a stronger emphasis

  • Streetwear

    PONY shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • PONY (solid line, circles)
  • CRAFT (dashed line, squares)
Traits of PONY and CRAFT, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • PONY
  • CRAFT
Minimal & basics
PONY：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Polished & dressy
PONY：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Luxury & heritage
PONY：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Avant-garde & designer
PONY：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Decoration & playfulness
PONY：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Streetwear
PONY：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Trends & youth culture
PONY：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Sporty & sportswear
PONY：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Outdoor & functional
PONY：Relative prominence within the brand
CRAFT：Relative prominence within the brand

Basic information

Field
PONY
CRAFT
Country United States Sweden
Founded 1972 1977
Category Footwear Clothing
Other categories Clothing Footwear

— indicates information that is not available.

Brand profiles

Collaborations

PONY

  • 2015-03-07

    Donna Karan

    A limited-edition sneaker collaboration between DKNY and PONY. The collection features a unisex model based on the M-100 high-top, launched on March 7 following a launch party.

PONY collaborations

CRAFT

No information is available.

Brands similar to CRAFT

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