Fashion brand directory szu
Page language: English

SUBU vs UGG: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SUBU Swap brands

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

UGG

United States Founded 1978

Trends & youth culture · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Outdoor & functional

    SUBU shows a stronger emphasis

  • Trends & youth culture

    UGG shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SUBU (solid line, circles)
  • UGG (dashed line, squares)
Traits of SUBU and UGG, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SUBU
  • UGG
Minimal & basics
SUBU：Relative prominence within the brand
UGG：Relative prominence within the brand
Polished & dressy
SUBU：Relative prominence within the brand
UGG：Relative prominence within the brand
Luxury & heritage
SUBU：Relative prominence within the brand
UGG：Relative prominence within the brand
Avant-garde & designer
SUBU：Relative prominence within the brand
UGG：Relative prominence within the brand
Decoration & playfulness
SUBU：Relative prominence within the brand
UGG：Relative prominence within the brand
Streetwear
SUBU：Relative prominence within the brand
UGG：Relative prominence within the brand
Trends & youth culture
SUBU：Relative prominence within the brand
UGG：Relative prominence within the brand
Sporty & sportswear
SUBU：Relative prominence within the brand
UGG：Relative prominence within the brand
Outdoor & functional
SUBU：Relative prominence within the brand
UGG：Relative prominence within the brand

Basic information

Field
SUBU
UGG
Country Japan United States
Founded 2016 1978
Category Footwear Footwear
Other categories — Clothing Accessories Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

    View more
  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

    View more
  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

    View more
  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

    View more

UGG

  • UGG Home Collection

    A derivative line developed by UGG to expand from a footwear-centered brand structure into homewear ...

    View more
  • UGGrenew

    An official refurbishment and repair program launched by UGG, centered on classic boots, to extend p...

    View more

Collaborations

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

UGG

  • 2025-10-24

    sacai

    In October 2025, the second collaboration in six years features three styles: loafers, hikers, and thigh-high boots.

  • 2024-12

    Palace Skateboards

    A December 2024 release was announced under the name Palace UGG. Although item details could not be confirmed in the source excerpts, the collaboration with UGG itself is confirmed through an official Palace link.

  • 2022-02-10

    Denim Tears

    The SS22 collaboration between UGG and Denim Tears. Exploring Black Seminole heritage, it reinterprets UGG classics such as the boots and Tasman from Denim Tears’ perspective, comprising two styles.

  • 2019-12-07

    NEIGHBORHOOD

    A collaborative collection for Fall/Winter 2019. The limited-edition project featured seven styles in total: two footwear styles based on UGG men's shoes, three apparel styles, and two cold-weather accessories.

  • Chrome Hearts

    As of December 2025, it was being discussed as an “instant sellout.” The release date is unknown, but major media outlets have featured it as boots from a collaboration with Chrome Hearts.

UGG collaborations

Brands similar to SUBU

View all

Brands similar to UGG

View all