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SUBU vs UNITED TOKYO: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SUBU Swap brands

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

UNITED TOKYO

Japan Founded 2015

Trends & youth culture · Minimal & basics · Outdoor & functional

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.
  • Both brands show traits of Minimal & basics.

Different traits

  • Avant-garde & designer

    UNITED TOKYO shows a stronger emphasis

  • Outdoor & functional

    SUBU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SUBU (solid line, circles)
  • UNITED TOKYO (dashed line, squares)
Traits of SUBU and UNITED TOKYO, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SUBU
  • UNITED TOKYO
Minimal & basics
SUBU：Relative prominence within the brand
UNITED TOKYO：Relative prominence within the brand
Polished & dressy
SUBU：Relative prominence within the brand
UNITED TOKYO：Relative prominence within the brand
Luxury & heritage
SUBU：Relative prominence within the brand
UNITED TOKYO：Relative prominence within the brand
Avant-garde & designer
SUBU：Relative prominence within the brand
UNITED TOKYO：Relative prominence within the brand
Decoration & playfulness
SUBU：Relative prominence within the brand
UNITED TOKYO：Relative prominence within the brand
Streetwear
SUBU：Relative prominence within the brand
UNITED TOKYO：Relative prominence within the brand
Trends & youth culture
SUBU：Relative prominence within the brand
UNITED TOKYO：Relative prominence within the brand
Sporty & sportswear
SUBU：Relative prominence within the brand
UNITED TOKYO：Relative prominence within the brand
Outdoor & functional
SUBU：Relative prominence within the brand
UNITED TOKYO：Relative prominence within the brand

Basic information

Field
SUBU
UNITED TOKYO
Country Japan Japan
Founded 2016 2015
Category Footwear Clothing
Other categories — Bags Accessories Footwear Wallets

— indicates information that is not available.

Brand profiles

Brand lines

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

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  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

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  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

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  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

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UNITED TOKYO

No information is available.

Collaborations

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

UNITED TOKYO

  • 2025-09-12

    ITTI

    A special-order collection with ITTI commemorating the 10th anniversary of UNITED TOKYO’s founding. Made with rare leather and crocodile leather, the collection features functional, refined key rings, coin card wallets, and compact wallets.

  • 2025

    KAPOK KNOT

    A thin kapok item from an ongoing joint project with KAPOK KNOT, apparently corresponding to a third installment. An innerwear/mid-layer-type product measuring approximately 3 mm and weighing approximately 300 g, promoting the warmth of down, was offered on Makuake, but its official name and release date remain unconfirmed.

  • 2024-09-12

    YOHEI OHNO

    A womenswear collaboration that reconstructs YOHEI OHNO’s signature elements from UNITED TOKYO’s perspective. The collection includes an X-shirred dress, a cropped blouse reworking the Takarazuka shirt, and a skirt designed to be worn as part of a set.

  • 2023-08-24

    WILD THINGS

    The first collaboration with WILD THINGS. UNITED TOKYO reinterprets functional details rooted in fishing and military styles through a fashion-forward lens, offering five styles in total, including a water-repellent nylon blouson, T-shirts, and easy pants.

  • 2021-07-02

    Relier81

    The second collaboration with Relier81. Deadstock obi belts from the 1980s are reconstructed by hand to create the OBI Square Asym Sandals, featuring an asymmetrical structure incorporating finger hooks, and offered in limited quantities.

  • 2020-11-16

    CANOTWAIT_

    A limited capsule collection commemorating the opening of the UNITED TOKYO Shanghai Xintiandi store. It combines CANOTWAIT_'s street sensibility with UNITED TOKYO's fashion-forward aesthetic, offering shirts, dresses, hoodies, pants, and more for men and women.

UNITED TOKYO collaborations

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