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SUBU vs WTAPS: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SUBU Swap brands

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

WTAPS

Japan Founded 1996

Streetwear · Outdoor & functional

Similarities and differences

Shared traits

  • Both brands show traits of Outdoor & functional.

Different traits

  • Streetwear

    WTAPS shows a stronger emphasis

  • Minimal & basics

    SUBU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SUBU (solid line, circles)
  • WTAPS (dashed line, squares)
Traits of SUBU and WTAPS, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SUBU
  • WTAPS
Minimal & basics
SUBU：Relative prominence within the brand
WTAPS：Relative prominence within the brand
Polished & dressy
SUBU：Relative prominence within the brand
WTAPS：Relative prominence within the brand
Luxury & heritage
SUBU：Relative prominence within the brand
WTAPS：Relative prominence within the brand
Avant-garde & designer
SUBU：Relative prominence within the brand
WTAPS：Relative prominence within the brand
Decoration & playfulness
SUBU：Relative prominence within the brand
WTAPS：Relative prominence within the brand
Streetwear
SUBU：Relative prominence within the brand
WTAPS：Relative prominence within the brand
Trends & youth culture
SUBU：Relative prominence within the brand
WTAPS：Relative prominence within the brand
Sporty & sportswear
SUBU：Relative prominence within the brand
WTAPS：Relative prominence within the brand
Outdoor & functional
SUBU：Relative prominence within the brand
WTAPS：Relative prominence within the brand

Basic information

Field
SUBU
WTAPS
Country Japan Japan
Founded 2016 1996
Category Footwear Clothing
Other categories — Accessories

— indicates information that is not available.

Brand profiles

Brand lines

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

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  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

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  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

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  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

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WTAPS

No information is available.

Collaborations

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

WTAPS

  • 2026-02-20

    New Balance

    WTAPS × New Balance “U1300WT / Made in USA 1300.” It is safest to treat the 2/20 date notation and the 3/6 announcement in Japan as region-specific information.

  • 2026

    Alpha Industries

    A collaboration featured for SS26, combining Alpha’s classic MA-1 with WTAPS’ characteristic interpretation of military and workwear, a color palette centered on olive and black, and brand patches.

  • 2025-11-21

    VANS

    A collaboration between OTW by Vans, OAMC, and WTAPS. The Sk8-Hi GL Lug and Seylynn Lug were released in three colorways, balancing functionality and craftsmanship.

  • 2025-08-02

    UNDERCOVER

    In August 2025, a collaboration inspired by the film Seven Samurai was presented as part of a new chapter of “ONE ON ONE”.

  • 2025-04-25

    GRILLZ JEWELZ

    A collaboration with GRILLZ JEWELZ for WTAPS25SS. The release includes VINNY necklaces and bracelets, and PROVE college rings. 10K and motif designs are among its features.

  • 2025-02-07

    sacai

    The second collaboration with WTAPS took place in February 2025. In addition to five styles each for men and women, the lineup also included unisex items.

WTAPS collaborations

Brands similar to SUBU

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Brands similar to WTAPS

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