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Tabio vs Story mfg.: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Tabio Swap brands

Tabio

Japan Founded 1968

Polished & dressy · Sporty & sportswear · Minimal & basics

Story mfg.

United Kingdom Founded 2013

Outdoor & functional · Avant-garde & designer · Decoration & playfulness

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    Tabio shows a stronger emphasis

  • Polished & dressy

    Tabio shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Tabio (solid line, circles)
  • Story mfg. (dashed line, squares)
Traits of Tabio and Story mfg., shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Tabio
  • Story mfg.
Minimal & basics
Tabio：Relative prominence within the brand
Story mfg.：Relative prominence within the brand
Polished & dressy
Tabio：Relative prominence within the brand
Story mfg.：Relative prominence within the brand
Luxury & heritage
Tabio：Relative prominence within the brand
Story mfg.：Relative prominence within the brand
Avant-garde & designer
Tabio：Relative prominence within the brand
Story mfg.：Relative prominence within the brand
Decoration & playfulness
Tabio：Relative prominence within the brand
Story mfg.：Relative prominence within the brand
Streetwear
Tabio：Relative prominence within the brand
Story mfg.：Relative prominence within the brand
Trends & youth culture
Tabio：Relative prominence within the brand
Story mfg.：Relative prominence within the brand
Sporty & sportswear
Tabio：Relative prominence within the brand
Story mfg.：Relative prominence within the brand
Outdoor & functional
Tabio：Relative prominence within the brand
Story mfg.：Relative prominence within the brand

Basic information

Field
Tabio
Story mfg.
Country Japan United Kingdom
Founded 1968 2013
Category Clothing Clothing
Other categories Lifestyle products Textiles and material technology Bags Accessories Fragrance Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

Tabio

  • Tabio MEN

    A men’s specialist line derived from Tabio. Conceived at the company’s founding as a men’s sock bran...

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  • TABIO SPORTS

    A sports-focused line derived from Tabio. It applies the quality and technology of a sock specialist...

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  • TABIO LEG LABO

    A functional legwear line derived from Tabio. Based on the concept “Beautiful feet without strain,” ...

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Story mfg.

  • Story mfg. R.T.S.

    A separate collection derived from Story mfg.’s main line, it brings together only slowly dyed items...

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  • Gentle Fullness

    A sister brand derived from Story mfg., which a 2022 official update described as having been starte...

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Collaborations

Tabio

  • 2025-12-19

    TOGA

    The sixth TOGA × Tabio collaboration (socks). It features totem pole, wave, argyle, and sheer designs, among others. The advance release at TOGA is on 2025/12/19, and the release at Tabio is on 2025/12/20.

Tabio collaborations

Story mfg.

  • 2024-09-27

    SUICOKE

    In September 2024, BOWER-TRab-ECO / PEPPER-TRab-ECO were offered in hand-dyed, handwoven check fabric as sustainable versions.

Story mfg. collaborations

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