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Timex vs tokidoki: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Timex Swap brands

Timex

United States Founded 1854

Sporty & sportswear · Outdoor & functional · Minimal & basics

tokidoki

United States Founded 2005

Decoration & playfulness · Streetwear · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Decoration & playfulness

    tokidoki shows a stronger emphasis

  • Outdoor & functional

    Timex shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Timex (solid line, circles)
  • tokidoki (dashed line, squares)
Traits of Timex and tokidoki, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Timex
  • tokidoki
Minimal & basics
Timex：Relative prominence within the brand
tokidoki：Relative prominence within the brand
Polished & dressy
Timex：Relative prominence within the brand
tokidoki：Relative prominence within the brand
Luxury & heritage
Timex：Relative prominence within the brand
tokidoki：Relative prominence within the brand
Avant-garde & designer
Timex：Relative prominence within the brand
tokidoki：Relative prominence within the brand
Decoration & playfulness
Timex：Relative prominence within the brand
tokidoki：Relative prominence within the brand
Streetwear
Timex：Relative prominence within the brand
tokidoki：Relative prominence within the brand
Trends & youth culture
Timex：Relative prominence within the brand
tokidoki：Relative prominence within the brand
Sporty & sportswear
Timex：Relative prominence within the brand
tokidoki：Relative prominence within the brand
Outdoor & functional
Timex：Relative prominence within the brand
tokidoki：Relative prominence within the brand

Basic information

Field
Timex
tokidoki
Country United States United States
Founded 1854 2005
Category Watches Clothing
Other categories Accessories Bags Accessories Footwear Beauty and cosmetics Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Brand lines

Timex

  • Waterbury Collection

    Waterbury Collection (Waterbury) is a heritage collection that carries on the legacy of Waterbury Cl...

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  • Expedition

    Expedition is a collection specialized for outdoor use, comprising models with features such as robu...

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  • TIMEX IRONMAN

    TIMEX IRONMAN is a sports watch series focused primarily on digital models that emerged in the 1980s...

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  • Weekender

    Weekender is a casual line designed for everyday use, featuring practical elements such as easy-to-f...

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  • Marlin

    Marlin is a reissue-oriented heritage line revived from archives dating to the 1950s and 1960s. Its ...

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  • Q Timex Reissue

    Q Timex is a reissue series that revives designs from the quartz era of the 1970s, reproducing archi...

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  • Easy Reader

    Easy Reader is a classic collection focused on legibility, introduced in 1977. It is characterized b...

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  • Intelligent Quartz

    Intelligent Quartz is a series featuring Timex’s analog multifunction modules, comprising models tha...

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  • Giorgio Galli S Series

    Giorgio Galli S Series is a design-led line named after Giorgio Galli, Timex’s global creative direc...

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  • MK1

    MK1 is a military-inspired reissue collection developed as part of the Timex Archive Project, modern...

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  • Timex Standard

    Timex Standard is an official watch collection developed by Timex for everyday wear. Based on classi...

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  • Timex T80

    Timex T80 is a retro digital collection that brings the legacy of Timex digital watches dating back ...

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  • Timex Legacy

    Timex Legacy is an official collection that reinterprets the brand’s past designs through contempora...

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  • Navi

    Navi is an official diver-style watch collection offered by Timex. It combines designs inspired by e...

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  • Deepwater

    Deepwater is a watch collection geared toward serious underwater use, introduced by Timex in 2024. I...

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  • Transcend

    Transcend is a minimalist dress-casual collection for women offered by Timex. Centered on slim cases...

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  • Cavatina

    Cavatina is an official collection that reinterprets and develops Timex’s history of watches for wom...

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  • Hailey

    Hailey is a line of small dress watches for women offered by Timex. It is characterized by rectangul...

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  • Fairfield

    Fairfield is an official collection developed by Timex with a mid-century modern orientation. It fea...

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  • Harborside Coast

    Harborside Coast is a nautical and diver-style line developed from Timex’s Harborside collection. It...

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  • Timex Automatic 1983 E Line

    Timex Automatic 1983 E Line is an official archive-reinterpretation line based on Timex designs from...

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  • M79

    M79 is an automatic-winding watch line derived from Timex’s Q Timex 1979 Reissue. It inherits a desi...

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  • Navi XL

    Navi XL is a derivative line based on Timex’s Navi, with an expanded case size and greater everyday ...

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  • Expedition Capstone

    Expedition Capstone is a derivative line developed within Timex’s Expedition collection. It inherits...

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tokidoki

  • tokidoki beauty

    tokidoki beauty is an official derivative designation used by tokidoki in the cosmetics and fragranc...

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Collaborations

Timex

  • 2025-11-17

    MM6 Maison Margiela

    The second installment with Timex reworks the T80 gift set and ring watch in a “gold” tone. The details also develop MM6’s characteristic sensibility.

  • 2025-11-17

    Maison Margiela

    In November 2025, the second installment, following the previous release, updated the T80 Gift Set/T80 Ring Watch with a gold-tone finish.

Timex collaborations

tokidoki

  • 2008-06-01

    Onitsuka Tiger

    A 2008 capsule collection by tokidoki and Onitsuka Tiger. Eight limited-edition footwear styles (including Mex-Lo/Mex-MT, etc.) were released worldwide.

tokidoki collaborations

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