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TOGA vs GU: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: TOGA Swap brands

TOGA

Japan Founded 1997

Avant-garde & designer · Decoration & playfulness · Luxury & heritage

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    TOGA shows a stronger emphasis

  • Trends & youth culture

    GU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • TOGA (solid line, circles)
  • GU (dashed line, squares)
Traits of TOGA and GU, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • TOGA
  • GU
Minimal & basics
TOGA：Relative prominence within the brand
GU：Relative prominence within the brand
Polished & dressy
TOGA：Relative prominence within the brand
GU：Relative prominence within the brand
Luxury & heritage
TOGA：Relative prominence within the brand
GU：Relative prominence within the brand
Avant-garde & designer
TOGA：Relative prominence within the brand
GU：Relative prominence within the brand
Decoration & playfulness
TOGA：Relative prominence within the brand
GU：Relative prominence within the brand
Streetwear
TOGA：Relative prominence within the brand
GU：Relative prominence within the brand
Trends & youth culture
TOGA：Relative prominence within the brand
GU：Relative prominence within the brand
Sporty & sportswear
TOGA：Relative prominence within the brand
GU：Relative prominence within the brand
Outdoor & functional
TOGA：Relative prominence within the brand
GU：Relative prominence within the brand

Basic information

Field
TOGA
GU
Country Japan Japan
Founded 1997 2006
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Art projects Bags Accessories Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

TOGA

  • TOGA PULLA

    TOGA PULLA is positioned as TOGA’s pre-collection (second line), with seasonal items developed separ...

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  • TOGA PULLA SHOE

    TOGA PULLA SHOE is a footwear line associated with TOGA PULLA, primarily offering women’s footwear s...

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  • TOGA VIRILIS

    TOGA VIRILIS is TOGA’s menswear-only line, applying techniques involving contrasting materials and e...

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  • TOGA VIRILIS SHOE

    TOGA VIRILIS SHOE is the category name used on the official online store for the footwear range of T...

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  • TOGA TOO

    TOGA TOO is a unisex line relaunched after the previously pre-launched unisex offering under the nam...

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  • TOGA PICTA

    TOGA PICTA is a one-of-a-kind line offered exclusively at TOGA’s directly operated stores, managed s...

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  • TOGA ARCHIVES

    TOGA ARCHIVES is a name used on the official online store and in rights notices, and on sales channe...

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GU

No information is available.

Collaborations

TOGA

  • 2025-12-19

    Tabio

    The sixth TOGA × Tabio collaboration (socks). It features totem pole, wave, argyle, and sheer designs, among others. The advance release at TOGA is on 2025/12/19, and the release at Tabio is on 2025/12/20.

  • 2025-11-28

    SUBU

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • 2025-11-21

    PORTER

    The seventh TOGA × PORTER collaboration. With travel as its theme, the collection expanded beyond bags for the first time to include apparel (blousons, pants/skirts, sweatshirts, etc.) and hats, with 10 styles in total.

  • 2025-10-03

    ASICS

    The first collaboration between ASICS and TOGA. Sneakers based on the GEL-CUMULUS 16 TG, featuring Western details and star-shaped metal accents.

  • 2025-10-03

    ASICS SportStyle

    ASICS SportStyle’s first collaboration with TOGA. Based on the GEL-CUMULUS 16 TG, the collaboration sneakers feature TOGA’s Western details and star-shaped metal accents and were offered in an early release.

  • 2025-05-16

    SUICOKE

    The sixth collaboration between TOGA and SUICOKE. The PARDI-based SLIDE features a metal ring and fringe, while the clog-style CAPPO has a metal buckle. A note indicates that a colorway is exclusive to directly operated stores.

TOGA collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

Brands similar to TOGA

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