9090
9090 is a Japan-born streetwear brand founded in 2018 by yutori Inc. (currently operated by YZ, a group subsidiary). Its concept is “Revival of Culture.” The brand offers vintage-mix apparel and goods inspired by youth culture of the 1990s...
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9090 vs CHÉ: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: 9090
Swap brands
Trends & youth culture · Streetwear · Decoration & playfulness
Polished & dressy · Minimal & basics · Outdoor & functional
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Trends & youth culture
9090 shows a stronger emphasis
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Streetwear
9090 shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- 9090 (solid line, circles)
- CHÉ (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | United Kingdom |
| Founded | 2018 | 2018 |
| Category | Clothing | Clothing |
| Other categories | Lifestyle products | Bags |
— indicates information that is not available.
Brand profiles
CHÉ
CHÉ is a London-based menswear brand. Founded in 2018 by models Oliver Cheshire and Toby Watkins, it focuses on contemporary sustainable leisurewear and swimwear. Its range extends from bodywear, knitwear, shirts, and jackets to accessories...
Brand lines
Collaborations
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