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Aesop vs CRAFT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Aesop Swap brands

Aesop

Australia Founded 1987

Polished & dressy · Minimal & basics · Luxury & heritage

CRAFT

Sweden Founded 1977

Sporty & sportswear · Outdoor & functional · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    CRAFT shows a stronger emphasis

  • Outdoor & functional

    CRAFT shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Aesop (solid line, circles)
  • CRAFT (dashed line, squares)
Traits of Aesop and CRAFT, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Aesop
  • CRAFT
Minimal & basics
Aesop：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Polished & dressy
Aesop：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Luxury & heritage
Aesop：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Avant-garde & designer
Aesop：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Decoration & playfulness
Aesop：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Streetwear
Aesop：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Trends & youth culture
Aesop：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Sporty & sportswear
Aesop：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Outdoor & functional
Aesop：Relative prominence within the brand
CRAFT：Relative prominence within the brand

Basic information

Field
Aesop
CRAFT
Country Australia Sweden
Founded 1987 1977
Category Beauty and cosmetics Clothing
Other categories Fragrance Lifestyle products Footwear

— indicates information that is not available.

Brand profiles

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