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On vs Bernhard Willhelm: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

Bernhard Willhelm

Germany Founded 1999

Decoration & playfulness · Avant-garde & designer · Luxury & heritage

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Decoration & playfulness

    Bernhard Willhelm shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • Bernhard Willhelm (dashed line, squares)
Traits of On and Bernhard Willhelm, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • Bernhard Willhelm
Minimal & basics
On：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
Bernhard Willhelm：Relative prominence within the brand

Basic information

Field
On
Bernhard Willhelm
Country Switzerland Germany
Founded 2010 1999
Category Footwear Clothing
Other categories Clothing Accessories Art projects

— indicates information that is not available.

Brand profiles

Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

Bernhard Willhelm

  • 2024-09-28

    grounds

    Their fourth collaboration for 2024 AW “Romanesque.” Three styles, including the BULKY sock trainer, were released on September 28.

Bernhard Willhelm collaborations

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