COOR
COOR is a contemporary brand launched in 2017 in Seoul, South Korea. Its name derives from Common Origins, and its representative, Shin Seung-hyun, oversees planning and direction. The brand focuses primarily on menswear and also offers wom...
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COOR vs CRAFT: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: COOR
Swap brands
Minimal & basics · Polished & dressy · Trends & youth culture
Sporty & sportswear · Outdoor & functional · Minimal & basics
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Outdoor & functional
CRAFT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- COOR (solid line, circles)
- CRAFT (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | South Korea | Sweden |
| Founded | 2017 | 1977 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear | Footwear |
— indicates information that is not available.
Brand profiles
CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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