CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Fred: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
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Sporty & sportswear · Outdoor & functional · Minimal & basics
Luxury & heritage · Sporty & sportswear · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Luxury & heritage
Fred shows a stronger emphasis
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Sporty & sportswear
CRAFT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Fred (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | France |
| Founded | 1977 | 1936 |
| Category | Clothing | Accessories |
| Other categories | Footwear | Eyewear |
— indicates information that is not available.
Brand profiles
Fred
Fred is a French luxury jewelry maison founded in Paris in 1936 by Fred Samuel. Starting with cultured pearls and colored stones, it has developed jewelry emphasizing light and color, versatility, and personalization. Its creations include...
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