CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs icebreaker: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
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Sporty & sportswear · Outdoor & functional · Minimal & basics
Outdoor & functional · Sporty & sportswear · Minimal & basics
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Outdoor & functional
icebreaker shows a stronger emphasis
Trait comparison
- CRAFT (solid line, circles)
- icebreaker (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | New Zealand |
| Founded | 1977 | 1995 |
| Category | Clothing | Clothing |
| Other categories | Footwear | — |
— indicates information that is not available.
Brand profiles
icebreaker
icebreaker, founded by Jeremy Moon in New Zealand in 1995, is an outdoor/performance wear brand centered on merino wool. Its products are designed in Stabio, Switzerland, and its range includes base layers, socks, underwear, midlayers, and...
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HELLY HANSEN
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The North Face
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