CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs John Varvatos: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Luxury & heritage · Avant-garde & designer · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Outdoor & functional
CRAFT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- John Varvatos (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | United States |
| Founded | 1977 | 1999 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Bags Accessories Footwear Eyewear Watches Fragrance |
— indicates information that is not available.
Brand profiles
John Varvatos
John Varvatos is a U.S.-origin men's luxury brand founded in New York by John Varvatos in 1999, with its first collection presented in 2000. Since its founding, the brand has centered on artisanal craftsmanship and the fusion of traditional...
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