CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Les Deux: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Sporty & sportswear · Trends & youth culture · Polished & dressy
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Outdoor & functional
CRAFT shows a stronger emphasis
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Sporty & sportswear
CRAFT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Les Deux (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Denmark |
| Founded | 1977 | 2011 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Bags Accessories Footwear |
— indicates information that is not available.
Brand profiles
Les Deux
Les Deux is a menswear brand founded in Copenhagen, Denmark, in 2011 by Andreas von der Heide and Christoffer Harpanen. Centered on the contrast between preppy and urban styles, it upholds the community-based ethos “Inspired By Community.”...
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