CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Ma+: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Avant-garde & designer · Minimal & basics · Luxury & heritage
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Avant-garde & designer
Ma+ shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Ma+ (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Italy |
| Founded | 1977 | 2006 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Bags Accessories Footwear Eyewear Wallets |
— indicates information that is not available.
Brand profiles
Ma+
m.a+ (Ma+ by Maurizio Amadei) is an Italian brand launched in 2006 by Rome-born designer Maurizio Amadei. Its work centers on assembling leather and fabric with as few seams as possible, with many items constructed from a single piece of ma...
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