CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Palmes: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Sporty & sportswear · Trends & youth culture · Minimal & basics
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Outdoor & functional
CRAFT shows a stronger emphasis
-
Trends & youth culture
Palmes shows a stronger emphasis
Trait comparison
- CRAFT (solid line, circles)
- Palmes (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Denmark |
| Founded | 1977 | 2021 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Bags Accessories Footwear |
— indicates information that is not available.
Brand profiles
Palmes
Palmes is a sportswear brand from Copenhagen, Denmark, rooted in tennis culture. Founded by Nikolaj Hansson in 2021, it offers crossover items designed for everyday wear. The name derives from the 15th-century French term “jeu de paume,” an...
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