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ERDEM vs CRAFT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: ERDEM Swap brands

ERDEM

United Kingdom Founded 2005

Luxury & heritage · Decoration & playfulness · Avant-garde & designer

CRAFT

Sweden Founded 1977

Sporty & sportswear · Outdoor & functional · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    CRAFT shows a stronger emphasis

  • Luxury & heritage

    ERDEM shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • ERDEM (solid line, circles)
  • CRAFT (dashed line, squares)
Traits of ERDEM and CRAFT, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • ERDEM
  • CRAFT
Minimal & basics
ERDEM：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Polished & dressy
ERDEM：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Luxury & heritage
ERDEM：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Avant-garde & designer
ERDEM：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Decoration & playfulness
ERDEM：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Streetwear
ERDEM：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Trends & youth culture
ERDEM：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Sporty & sportswear
ERDEM：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Outdoor & functional
ERDEM：Relative prominence within the brand
CRAFT：Relative prominence within the brand

Basic information

Field
ERDEM
CRAFT
Country United Kingdom Sweden
Founded 2005 1977
Category Clothing Clothing
Other categories Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Collaborations

ERDEM

  • 2025-01-29

    Barbour

    Announced on January 29, 2025. The collection focuses on outerwear, including Beauflower and Dhalia, and also features Re-Loved, a regenerated line of 25 Beaufort pieces.

  • 2017-11-02

    H&M

    An ERDEM-signature womenswear collection and its first menswear collection, featuring delicate prints and textiles alongside craft techniques.

ERDEM collaborations

CRAFT

No information is available.

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