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emmi vs Firsthand: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: emmi Swap brands

emmi

Japan Founded 2015

Sporty & sportswear · Minimal & basics · Polished & dressy

Firsthand

Japan Founded 2019

Minimal & basics · Trends & youth culture · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    emmi shows a stronger emphasis

  • Minimal & basics

    emmi shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • emmi (solid line, circles)
  • Firsthand (dashed line, squares)
Traits of emmi and Firsthand, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • emmi
  • Firsthand
Minimal & basics
emmi：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Polished & dressy
emmi：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Luxury & heritage
emmi：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Avant-garde & designer
emmi：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Decoration & playfulness
emmi：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Streetwear
emmi：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Trends & youth culture
emmi：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Sporty & sportswear
emmi：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Outdoor & functional
emmi：Relative prominence within the brand
Firsthand：Relative prominence within the brand

Basic information

Field
emmi
Firsthand
Country Japan Japan
Founded 2015 2019
Category Clothing Clothing
Other categories Footwear Lifestyle products Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Brand lines

emmi

  • emmi atelier

    emmi atelier is one of the original lines of emmi, developed by Mash Sports Lab, and is responsible ...

    View more
  • emmi studio

    emmi studio was launched as emmi’s original line for studio sports, centered on functional wear suit...

    View more

Firsthand

No information is available.

Collaborations

emmi

  • 2026-01-01

    Onitsuka Tiger

    The emmi-exclusive MEXICO 66 CHUNK will be available for a limited time starting New Year's Day 2026. A platform-soled model in ivory with gold stripes.

emmi collaborations

Firsthand

  • 2025-08-25

    Barbour

    In fall 2025, Firsthand released a special-order Barbour model. It was part of a joint rollout involving three brands, alongside FREAK'S STORE and Freada during the same period.

Firsthand collaborations

Brands similar to emmi

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Brands similar to Firsthand

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