KHOKI
KHOKI is a Japanese fashion brand launched in Tokyo in 2019. The team creates its collections with brand director Koki at the center, and its offerings are primarily focused on the menswear category. With keywords such as ethnicity, craftsm...
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KHOKI vs Firsthand: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: KHOKI
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Decoration & playfulness · Trends & youth culture · Avant-garde & designer
Minimal & basics · Trends & youth culture · Polished & dressy
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Decoration & playfulness
KHOKI shows a stronger emphasis
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Avant-garde & designer
KHOKI shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- KHOKI (solid line, circles)
- Firsthand (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Japan |
| Founded | 2019 | 2019 |
| Category | Clothing | Clothing |
| Other categories | Bags Wallets | Lifestyle products Art projects |
— indicates information that is not available.
Brand profiles
Firsthand
Firsthand is a concept brand (concept store) operated by Daytona International Co., Ltd., centered on fashion, sustainability, and art. Its first store opened in Minami-Aoyama, Tokyo, in October 2019. It develops and selects apparel and mis...
Collaborations
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