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GU vs doublet: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

doublet

Japan Founded 2012

Decoration & playfulness · Avant-garde & designer · Streetwear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    doublet shows a stronger emphasis

  • Decoration & playfulness

    doublet shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • doublet (dashed line, squares)
Traits of GU and doublet, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • doublet
Minimal & basics
GU：Relative prominence within the brand
doublet：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
doublet：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
doublet：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
doublet：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
doublet：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
doublet：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
doublet：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
doublet：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
doublet：Relative prominence within the brand

Basic information

Field
GU
doublet
Country Japan Japan
Founded 2006 2012
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

doublet

  • doublet KID'S

    doublet KID'S is a capsule line derived for children that doublet announced in 2022. It launched a t...

    View more

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

doublet

  • 2026-01-10

    ASICS SportStyle

    The second collaboration, in January 2026. The GEL-QUANTUM 360 I AMP features an all-over “dinosaur head” print and 3D detailing.

  • 2025-04-26

    Converse

    The second collaboration, released in April 2025, features mismatched JACK PURCELL and ALL STAR HI styles. Apparel (hoodies/T-shirts) also appears for the first time.

  • 2025-01-11

    KIDS LOVE GAITE

    A collaboration on BIG FOOT DERBY SHOES. Inspired by “children wearing their parents’ shoes,” the oversized derby shoes were released in January 2025.

  • 2024

    ASICS

    As part of the 2024 ASICS × Doublet collaboration, collaborative sneakers appeared at Paris Fashion Week Men's. The collaboration incorporated an edge characteristic of Doublet.

  • 2023-11-25

    KIJIMA TAKAYUKI

    A felt hat collaboration in November 2023, featuring a beanie silhouette and a wide range of color options.

  • 2023-08-11

    SUICOKE

    A three-way collaboration between SUICOKE, Vibram, and doublet. The FUTON-LO fur sandals, featuring a bat motif known as “The Bat,” are introduced.

doublet collaborations

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