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GU vs FREAK'S STORE: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

FREAK'S STORE

Japan Founded 1986

Outdoor & functional · Trends & youth culture · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Outdoor & functional

    FREAK'S STORE shows a stronger emphasis

  • Trends & youth culture

    GU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • FREAK'S STORE (dashed line, squares)
Traits of GU and FREAK'S STORE, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • FREAK'S STORE
Minimal & basics
GU：Relative prominence within the brand
FREAK'S STORE：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
FREAK'S STORE：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
FREAK'S STORE：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
FREAK'S STORE：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
FREAK'S STORE：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
FREAK'S STORE：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
FREAK'S STORE：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
FREAK'S STORE：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
FREAK'S STORE：Relative prominence within the brand

Basic information

Field
GU
FREAK'S STORE
Country Japan Japan
Founded 2006 1986
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories Footwear Eyewear Watches Beauty and cosmetics Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

FREAK'S STORE

  • Freada

    Freada is a women-focused house brand launched by FREAK'S STORE in July 2017. Drawing on the colors ...

    View more

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

FREAK'S STORE

  • 2026-09-17

    GAP

    A FREAK’S STORE-exclusive collection inspired by GAP’s 1980s–90s archives. It comprises 13 items across four categories: pocket T-shirts, chinos, denim, and schoolwear, and was released on September 17.

  • 2026-08-06

    Champion

    A project featured in the official feature lineup as “Champion’s iconic special-order pieces.” It is a special-order series based on Champion apparel, including sweatshirts, but the listing does not confirm the details of individual products or their release dates.

  • 2026-08-06

    SOMETHING

    A special-order series by SOMETHING and FREAK’S STORE featured in the official feature listing. It can be identified as a new project with a women’s jeans brand, but the listing does not specify individual products or release dates.

  • 2026-07-31

    Umbro

    A special-order collection listed in the official feature lineup as “UMBRO 26FW Collection.” It can be confirmed as a product group from a different season than the Spring/Summer 2025 project, but the specific items and individual release dates are not clear from the listing.

  • 2026-07-16

    MILLER

    A made-to-order series with apparel brand Miller, including underwear, was featured in the official feature listing. The listing confirms the feature date, but the specific items, number of product styles, and release date cannot be determined from the listing.

  • 2026-06-04

    RUSSELL ATHLETIC

    A collaboration project with RUSSELL ATHLETIC featured in the official feature list. It can be identified as a custom-order collaboration with an apparel brand that offers items such as sweatshirts, but the list does not specify product details or release dates.

FREAK'S STORE collaborations

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