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GU vs Stüssy: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

Stüssy

United States Founded 1980

Streetwear · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Trends & youth culture.

Different traits

  • Streetwear

    Stüssy shows a stronger emphasis

  • Luxury & heritage

    Stüssy shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • Stüssy (dashed line, squares)
Traits of GU and Stüssy, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • Stüssy
Minimal & basics
GU：Relative prominence within the brand
Stüssy：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
Stüssy：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
Stüssy：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
Stüssy：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
Stüssy：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
Stüssy：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
Stüssy：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
Stüssy：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
Stüssy：Relative prominence within the brand

Basic information

Field
GU
Stüssy
Country Japan United States
Founded 2006 1980
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories Eyewear Fragrance Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

Stüssy

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

Stüssy

  • 2025-02-14

    Denim Tears

    The latest collaboration between Denim Tears and Stüssy (STÜSSY TEARS). Announced by Tremaine Emory, it goes on sale from 2/14 at the official Denim Tears store and African Diaspora Goods in New York.

  • 2024-12-13

    Dr. Martens

    A collaboration presenting a revival-style iteration of the archival 2295 model in Black Wanama / Sand Hairy Suede.

  • 2024-03-15

    JUNYA WATANABE MAN

    In spring 2024, released a sleeveless hoodie that reworked the “BASIC STÜSSY HOODIE” with cut-off details and hardware.

  • 2024-03-15

    COMME des GARÇONS

    A 2024 collaboration with eYe Junya Watanabe MAN included items such as sleeveless hoodies. Many pieces rework Stüssy classics.

  • 2023-02-24

    Levi's

    Stüssy and Levi’s® Collection. A two-piece collection comprising 501® jeans and a modified Type II Trucker Jacket, emphasizing self-expression and originality.

  • 2020-05-20

    Dior

    Shawn Stussy contributed graphics and other elements to Dior Men Pre-Fall 2020. The “Dior” logo was adapted in a Stüssy style, and hats, bags, and other items were released. Online sales were also conducted.

Stüssy collaborations

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