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HTC vs CRAFT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: HTC Swap brands

HTC

United States Founded 2000

Decoration & playfulness · Streetwear · Luxury & heritage

CRAFT

Sweden Founded 1977

Sporty & sportswear · Outdoor & functional · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    CRAFT shows a stronger emphasis

  • Outdoor & functional

    CRAFT shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • HTC (solid line, circles)
  • CRAFT (dashed line, squares)
Traits of HTC and CRAFT, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • HTC
  • CRAFT
Minimal & basics
HTC：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Polished & dressy
HTC：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Luxury & heritage
HTC：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Avant-garde & designer
HTC：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Decoration & playfulness
HTC：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Streetwear
HTC：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Trends & youth culture
HTC：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Sporty & sportswear
HTC：Relative prominence within the brand
CRAFT：Relative prominence within the brand
Outdoor & functional
HTC：Relative prominence within the brand
CRAFT：Relative prominence within the brand

Basic information

Field
HTC
CRAFT
Country United States Sweden
Founded 2000 1977
Category Accessories Clothing
Other categories Clothing Footwear

— indicates information that is not available.

Brand profiles

Brand lines

HTC

  • HTC EURO

    HTC EURO is a derivative line launched by HTC (Hollywood Trading Company) for the European market. I...

    View more
  • HTC BLACK

    HTC BLACK is a separate label developed by HTC, centered on finishes based on black. Records indicat...

    View more
  • HTC SUNSET GOODS

    HTC SUNSET GOODS is a brand launched in 2018 as HTC’s secondary line. Drawing on California resort l...

    View more

CRAFT

No information is available.

Collaborations

HTC

  • 2025-11-26

    Yohji Yamamoto

    A triple collaboration between Yohji Yamamoto POUR HOMME, HTC, PENDLETON, and VANSON LEATHERS, featuring studded belts and bags.

HTC collaborations

CRAFT

No information is available.

Brands similar to HTC

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Brands similar to CRAFT

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