Laud
LAUD is a British fine jewellery brand founded in 2018. Under the direction of creative director and founder Awah, it develops work centered on pieces that are modern yet familiar, aiming for “elevated classics.” Jewellery and objects are r...
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Laud vs MCM: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: Laud
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Avant-garde & designer · Minimal & basics · Luxury & heritage
Streetwear · Luxury & heritage · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Streetwear
MCM shows a stronger emphasis
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Decoration & playfulness
MCM shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- Laud (solid line, circles)
- MCM (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | United Kingdom | Germany |
| Founded | 2018 | 1976 |
| Category | Clothing | Clothing |
| Other categories | — | Bags Wallets |
— indicates information that is not available.
Brand profiles
MCM
MCM (Modern Creation München) is a luxury brand founded in Munich, Germany, in 1976. Since Michael Cromer created its first travel pieces, the brand has focused on handbags, backpacks, leather accessories, and travel goods. It currently als...
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