MASU
MASU is a Japanese menswear ready-to-wear brand launched in 2016. Its name derives from “masu,” a polite Japanese verb ending, and it is guided by the concept “masu / product”: redefining elements shaped by fixed notions to create new mass...
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MASU vs Bernhard Willhelm: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: MASU
Swap brands
Trends & youth culture · Decoration & playfulness · Streetwear
Decoration & playfulness · Avant-garde & designer · Luxury & heritage
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Trends & youth culture
MASU shows a stronger emphasis
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Streetwear
MASU shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- MASU (solid line, circles)
- Bernhard Willhelm (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Germany |
| Founded | 2016 | 1999 |
| Category | Clothing | Clothing |
| Other categories | Accessories | Art projects |
— indicates information that is not available.
Brand profiles
Bernhard Willhelm
BERNHARD WILLHELM is a fashion brand founded in 1999 by designer Bernhard Willhelm, from Ulm, Germany, and his business partner Jutta Kraus. It presented womenswear in Paris in 1999 and menswear in 2000, and moved its atelier from Antwerp t...
Brand lines
Collaborations
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