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New Balance vs Devoa: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: New Balance Swap brands

New Balance

United States Founded 1906

Sporty & sportswear · Trends & youth culture · Streetwear

Devoa

Japan Founded 2005

Sporty & sportswear · Avant-garde & designer · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Minimal & basics.

Different traits

  • Avant-garde & designer

    Devoa shows a stronger emphasis

  • Trends & youth culture

    New Balance shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • New Balance (solid line, circles)
  • Devoa (dashed line, squares)
Traits of New Balance and Devoa, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • New Balance
  • Devoa
Minimal & basics
New Balance：Relative prominence within the brand
Devoa：Relative prominence within the brand
Polished & dressy
New Balance：Relative prominence within the brand
Devoa：Relative prominence within the brand
Luxury & heritage
New Balance：Relative prominence within the brand
Devoa：Relative prominence within the brand
Avant-garde & designer
New Balance：Relative prominence within the brand
Devoa：Relative prominence within the brand
Decoration & playfulness
New Balance：Relative prominence within the brand
Devoa：Relative prominence within the brand
Streetwear
New Balance：Relative prominence within the brand
Devoa：Relative prominence within the brand
Trends & youth culture
New Balance：Relative prominence within the brand
Devoa：Relative prominence within the brand
Sporty & sportswear
New Balance：Relative prominence within the brand
Devoa：Relative prominence within the brand
Outdoor & functional
New Balance：Relative prominence within the brand
Devoa：Relative prominence within the brand

Basic information

Field
New Balance
Devoa
Country United States Japan
Founded 1906 2005
Category Footwear Clothing
Other categories Clothing Bags Accessories Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

New Balance

Devoa

No information is available.

Collaborations

New Balance

  • 2026-02-20

    WTAPS

    WTAPS × New Balance “U1300WT / Made in USA 1300.” It is safest to treat the 2/20 date notation and the 3/6 announcement in Japan as region-specific information.

  • 2026-01-09

    BEAMS

    Their first apparel collaboration in the “Made in U.S.A.” series. Four styles, including crewneck sweatshirts, all made in the United States.

  • 2025-10-17

    JUNYA WATANABE MAN

    Across multiple seasons, they continued to announce JUNYA-exclusive sneakers, including 650 for 2023FW and 471 for 2025FW.

  • 2024-09-05

    Loro Piana

    A limited collaboration with New Balance. A special-edition sneaker based on the 990v6 and combining Loro Piana materials. Released on September 5, 2024, in select regions including North America and Europe.

  • 2024-05-15

    ISSEY MIYAKE

    ISSEY MIYAKE and New Balance announced their first collaborative sneaker project. It launched first in Japan on May 15, 2024, followed by a global release on June 14, 2024.

  • 2023-04-17

    COMME des GARÇONS

    Collaborations through HOMME and eYe JUNYA WATANABE MAN have covered both tech and retro styles, including Rainier, 1906R, and 990v6. The materials contrast leather and mesh.

New Balance collaborations

Devoa

No information is available.

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