On
On is a sports brand founded in Zurich, Switzerland, in 2010 by former triathlete Olivier Bernhard, David Allemann, and Caspar Coppetti. It offers premium footwear, performance apparel, and accessories, with a focus on running. Its innovati...
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On vs AFTER LABEL: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: On
Swap brands
Sporty & sportswear · Outdoor & functional · Trends & youth culture
Outdoor & functional · Streetwear · Minimal & basics
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
On shows a stronger emphasis
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Outdoor & functional
On shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- On (solid line, circles)
- AFTER LABEL (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Switzerland | Italy |
| Founded | 2010 | 2018 |
| Category | Footwear | Clothing |
| Other categories | Clothing Accessories | Accessories |
— indicates information that is not available.
Brand profiles
AFTER LABEL
AFTER LABEL is an outerwear brand based in Brescia, Italy. Established in 2018, it is operated by Golden Season Group (Golden Season Srl). Its collections focus on down jackets and technical outerwear, combining functionality with urban des...
Collaborations
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DYNAFIT
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BROOKS
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Tretorn
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PPACO
The brands share refined everyday staples and original design.
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The brands share menswear and perceived quality.
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The brands share an emphasis on tailoring and autumn and winter styles.
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DIKTAT
The brands share menswear.
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The brands share concept-driven design and functional design.
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HELLY HANSEN
The brands share concept-driven design and distinctive designs.