Fashion brand directory szu
Page language: English

On vs Alanui: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

Alanui

Italy Founded 2016

Decoration & playfulness · Luxury & heritage · Avant-garde & designer

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Minimal & basics

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • Alanui (dashed line, squares)
Traits of On and Alanui, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • Alanui
Minimal & basics
On：Relative prominence within the brand
Alanui：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
Alanui：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
Alanui：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
Alanui：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
Alanui：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
Alanui：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
Alanui：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
Alanui：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
Alanui：Relative prominence within the brand

Basic information

Field
On
Alanui
Country Switzerland Italy
Founded 2010 2016
Category Footwear Clothing
Other categories Clothing Accessories Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

On

No information is available.

Alanui

  • Alanui Finest

    Alanui Finest is a premium knitwear diffusion line launched by Alanui in 2023. In contrast to the br...

    View more
  • Alanui Kids

    Alanui Kids is a children’s line officially developed by Alanui. Children’s clothing offerings have ...

    View more
  • Alanui Home

    Alanui Home (home collection) is a line centered on home textiles such as blankets, throws, cushions...

    View more

Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

Alanui

  • 2024-12-04

    Alpha Industries

    A 2024 collaboration with Alanui. Alpha’s technical MA-1 bomber was reinterpreted in the context of Alanui’s luxurious knitwear, handwork, and ornamentation, resulting in a special model with a crafted feel.

Alanui collaborations

Brands similar to On

View all

Brands similar to Alanui

View all