On
On is a sports brand founded in Zurich, Switzerland, in 2010 by former triathlete Olivier Bernhard, David Allemann, and Caspar Coppetti. It offers premium footwear, performance apparel, and accessories, with a focus on running. Its innovati...
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On vs Frei-Mut: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: On
Swap brands
Sporty & sportswear · Outdoor & functional · Trends & youth culture
Avant-garde & designer · Streetwear · Minimal & basics
Similarities and differences
Shared traits
- Both brands show traits of Minimal & basics.
Different traits
-
Sporty & sportswear
On shows a stronger emphasis
-
Avant-garde & designer
Frei-Mut shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- On (solid line, circles)
- Frei-Mut (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Switzerland | Netherlands |
| Founded | 2010 | 2018 |
| Category | Footwear | Clothing |
| Other categories | Clothing Accessories | — |
— indicates information that is not available.
Brand profiles
Frei-Mut
Frei-Mut is a menswear brand with roots in Amsterdam and Berlin. Drawing on Bauhaus, Cubism, and architectural ideas, it creates streetwear that combines punk elements with avant-garde tailoring. The brand emphasizes functionality and pract...
Collaborations
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