On
On is a sports brand founded in Zurich, Switzerland, in 2010 by former triathlete Olivier Bernhard, David Allemann, and Caspar Coppetti. It offers premium footwear, performance apparel, and accessories, with a focus on running. Its innovati...
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On vs Kuboraum: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: On
Swap brands
Sporty & sportswear · Outdoor & functional · Trends & youth culture
Avant-garde & designer · Decoration & playfulness · Luxury & heritage
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
On shows a stronger emphasis
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Outdoor & functional
On shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- On (solid line, circles)
- Kuboraum (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Switzerland | Germany |
| Founded | 2010 | 2012 |
| Category | Footwear | Eyewear |
| Other categories | Clothing Accessories | — |
— indicates information that is not available.
Brand profiles
Kuboraum
Kuboraum is an eyewear brand launched in Berlin, Germany, in 2012 by Livio Graziottin and Sergio Eusebi. It views glasses as “masks,” entities with the power to change how the wearer sees themselves (their perception of the self). Its produ...
Brand lines
Collaborations
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